How To Get Started With Every Door Direct Mail (EDDM)Kathy W. | 10/13/2020
EDDM is an easy, economical way to reach potential customers. Here are 3 steps to kick off your direct mail marketing campaign:
- What information do you want to provide? If you’re new to the neighborhood, this is a great way to introduce yourself. Provide information about your company’s products, services, and philosophy/mission statement. Be sure to include anything that sets you apart from your competitors. If you’re an established business, EDDM is a great way to remind potential customers who you are and to introduce new products and/or services. For both new and established businesses, consider including a call to action in the form of a special offer.
- What’s your target market? Who do you want to reach? USPS.com provides an easy-to-use tool to select the zip codes and carrier routes for delivery. These choices determine the number of addresses included in your mailing. Your piece is addressed to “Postal Customer” and delivered to every address in your selected routes.
- Consider using the same zip codes and carrier routes for monthly mailings. Timing is important here. You may not get a response right away. If a potential customer receives your postcard and doesn’t need your products or services at that moment, they may forget about you by the time they’re ready to buy. If they receive a reminder about you every month, it keeps your name on their radar. And if a special offer is included, it provides an incentive to contact you.
That’s all you need to get started with EDDM! Our experienced customer service reps can help you choose the zip codes and carrier routes. Our graphic designer will design your mail piece for the greatest impact. We’ll print your order and prepare it for mailing. We’ll even drop it at the post office for you.