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A
Accordion fold

A bindery term for two or more parallel folds that result in a sheet that opens like an accordion.

Alignment

Orientation of type with regard to edges of the column or paper, such as aligned right (flush right), aligned left (flush left), and aligned on center (centered) – Also called range.

Aqueous Coating

A fast-drying, water-based coating that is applied after printing that gives a glossy finish and protects the print’s surface.

Artwork

In printing, this is the original copy which includes all text, graphics, photos and illustrations.

B
Bindery

The department in a printing company where finishing work is done such as collating, folding and trimming of printed products.

Binding

The process by which sheets are fastened together which include cutting, trimming, collating, perforating, and folding to form the finished product.

Bitmap Images

Computerized image made up of a collection of dots or pixels; these images appear blocky when you zoom in; also known as raster images.

Bleed

Printing that goes beyond the edge of the final trim size.

Blind embossing

A technique in which a design is pressed into a sheet without ink or foil, creating a raised image.

Bond paper

Durable and lightweight paper commonly used for letterheads and business stationery.

Bulk mail

Alternate term for third-class mail.

C
C1S

Short for coating on one side of paper

C2S

Short for coating on both sides of paper.

Coated paper

Paper with a thin surface coating of clay that produces a smooth finish.

Collate

A finishing term for arranging pages or sheets in correct order before binding.

Color bar

Strips of color used as a tool to check color accuracy and density.

Color correction

Methods of adjusting and improving color qualities such as color balance, contrast, etc.

Contrast

The range of difference between the darkest and lightest areas in an image.

Copy

Any material (text or artwork) to be used in printing a piece.

Cover paper

A heavyweight paper commonly used for covers of books, brochures, catalogs and folders.

Crop

To cut off sides or portions of an image

Crop marks

Lines at the edges of a sheet that show where the page will be trimmed

Crossover

Printing across the gutter or from one page to the facing page of a publication.

Cyan

Shade of blue; One of four basic ink colors used in 4 color printing process.

D
Deboss

To press an image below the surface of paper.

Die cutting

A process of cutting paper in a shape or design using metal dies.

Dots Per Inch (DPI)

A measurement of resolution of a screen image or printed image defined by the number of dots that fit horizontally and vertically into one inch; The higher the DPI, the sharper the image.

E
Emboss

Technique of pressing an image into paper so that creating a raised image.

Every Door Direct Mail (EDDM)

A direct mail service offered by USPS®. With EDDM, you select neighborhoods (carrier routes) in which you would like USPS to deliver a mailpiece to every address or delivery point within the selected routes.

F
Finished size

Size of product after production is complete, as compared to flat size. Also called trim size.

Flat size

Size of product after printing and trimming, but before folding, as compared to finished size.

Foil

A thin metal applied to paper used in foil stamping and foil embossing.

Foil emboss

To foil stamp or emboss an image on paper using a die.

Foil stamping

Pressing a design or image on paper without ink using a foil and heated metal die.

Font

A font is the specific style of text that's printed on a page or displayed on a computer screen. Many people use font and typeface interchangeably, but it's more accurate to distinguish the terms. Times New Roman is a typeface, but a specific version of it, like Times New Roman bold 12pt, is a font.

For position only

Refers to inexpensive copies of photos or art used on mechanicals to indicate placement and scaling, but not intended for reproduction. Abbreviated FPO.

Four color process

The process of printing using the combination of four basic color inks (cyan, magenta, yellow and black) to produce a range of colors and create a color image.

Four over Four (4/4)

A print job with four color printing on both sides of the paper

Four over One (4/1)

A print job with four color printing on the front side and one color (usually black) on the back side.

Four over Zero (4/0)

A print job with four color printing on the front side and no printing on the back side.

G
Gloss

Shiny coating applied to paper.

Grain

The direction in which the fibers of a paper lie.

Graphic Design

The use of visual elements to express a message.

Grayscale

An image made up of a range of shades of black and white.

Grippers

The metal fingers on printing presses that hold the paper and control it as it passes through the press.

H
Halftone

Pattern of dots within a fixed grid to reproduce a continuous-tone image.

Hard copy

A document or data printed on paper.

I
Image area

Portion of a page or paper that can be printed on.

Imposition

Arranging printed pages correctly so they will fold in the proper sequence.

Impression

The pressure of a printing press on paper; image caused by pressure of a press plate on paper.

Imprint

To print new copy on a previously printed sheet, such as imprinting an employee’s name on business cards. Also called surprint.

In-house

Refers to an activity, such as graphic design or printing, performed within an organization, not purchased from outsiders.

Indicia

Postal information preprinted on a mailing envelope or a piece in place of a stamp.

J
Justified type

Type set flush right and left.

L
Letter fold

Two folds creating three panels that allow a sheet of letterhead to fit a business envelope. Also called barrel fold and wrap-around fold.

M
Magenta

Also known as process red; one of the 4 basic ink colors in process color printing; M in abbreviation CMYK.

Mask

Blocking light from reaching parts of a printing plate, also called knockout.

Matte Finish

Dull non-glossy finish

Middle tones

The tones in a photograph between highlights and shadows; must be balanced for accurate reproduction.

O
Offset Lithography or Offset Printing

A common printing process in which the image to be printed is transferred from a metal plate to a rubber blanket onto paper.

Offsetting

Transfer of ink or impression from one page to the opposite page.

Opacity

The property of paper that minimizes the show-through on a printed sheet.

P
Page count

Total number of pages in a book or publication

Pantone Matching Systems (PMS)

The standard color-matching system used by printers and graphic designers.

Paper Type

The paper or material to be printed on.

Perfect Bind

A binding technique in which pages are collated into a single sheet and then glued together and attached to the cover with an adhesive.

Perforation

Process of making holes or a series of cuts to make tearing or folding easy.

Pica

A printer’s measure of type; One pica is 1/6 of an inch.

Prepress

Camera work, color separating, stripping, platemaking and other prepress functions performed by the printer, separator or a service bureau prior to printing. Also called preparation.

Pressure-sensitive paper

Paper material with a self sticking adhesive protected by a backing sheet, usually used for labels and stickers.

Printer spreads

Mechanicals made so that they are imposed for printing, as compared to reader spreads. For example, an 11? x 17? mechanical for an eight-page newsletter would have pages 2 and 7 opposite each other. See also imposition.

Process colors

The four basic colors used in printing to simulate full spectrum color – Cyan (blue), magenta (process red), yellow (process yellow), black (process black)

Proof

Test sheet made to reveal errors or flaws, predict results on press, and record how a printing job is intended to appear when finished.

R
Raster image

See bitmap image.

Reader spread

Mechanicals made in two-page spreads as readers would see the pages, as compared to printer spread. For example, an 11? x 17? mechanical for an eight-page newsletter could have pages 2 and 3 opposite each other.

Ream

A quantity of paper equivalent to 500 sheets.

Register

To place printing properly with regard to the edges of paper and other printing on the same sheet. Such printing is said to be in register.

Resolution

Refers to the number of pixels an image expressed in pixels per inch (ppi) or dots per inch (dpi); the higher the number, the sharper the image.

RGB

Refers to red, green, blue - the additive primary colors used for color video display as on a computer screen.

Rich Black

A darker and deeper black color created by combining other ink colors with black ink. The values to create Rich Black is usually 40% Cyan, 30% Magenta, 30% Yellow, 100% Black.

Rough layout

Sketch giving a general idea of size and placement of text and graphics in the final product. Also called esquisse and rough.

Ruleup

A map or drawing showing how a printing job must be imposed with a specific press and sheet size; also called Press Layout.

S
Saddle stitch

A method of binding using staples in the seam or spine of a book or booklet where it folds.

Sans-serif type

Type without serifs. Also called gothic type.

Score

A mark or crease pressed on paper to make folding easier.

Self-cover

The paper used as cover is the same as that used in the inside pages.

Self-mailer

Printed piece designed to mail without an envelope.

Serif Type

Short line crossing the ending strokes of most characters in roman typefaces.

Side stitch

To bind by stapling sheets along one side of a sheet.

Signature

Term for a printed sheet after folding.

Specifications

A precise description of features of a print order such as paper type and quantity.

Spine

The back edge of a bound book or publication that connects the 2 covers.

Spot varnish

Varnishing a specific part of a sheet.

Stamping

Pressing a design or image onto paper with a metal die.

Step-and-repeat

Technique of repeatedly exposing the same image on the plate in different places.

T
Tabloid

Newsletter with trim size 11? x 17? or A3.

Tagged Image File Format (.TIFF)

A standard graphic image file format often used for storing high resolution images that can easily handle up to 24 bits of photographic image color.

Test

TEst

Tint

A mixture of a hue with white

Trapping

Printing of one ink over the other to prevent gaps from appearing.

Trifold

Created by folding a printed piece twice in on itself. Usually the thrid paneil is slightly shorter to allow for the fold.

Trim marks

Marks on a printed sheet that show where to cut or trim the page.

Trim size

The final size of a printed image after trimming.

Typeface

Set of characters with similar design features and weight. Garamond Light is a typeface. Also called face.

Typesetting

To arrange or layout artwork and text for printing.

U
Uncoated

Paper with no treatment or coating on the surface

UV coating

Liquid glossy coating applied to paper’s surface and cured with ultraviolet light

V
Varnish

A clear liquid coating applied to printed sheet for protection and shine.

Vector Images

Images made up of solids, lines and curves that can be scaled or edited without affecting image resolution.

W
Washup

Process of cleaning the parts of a printing press (rollers, plate, blanket, etc) so that a different ink can be applied.

Watermark

A distinctive design created in paper during manufacturing that is visible when the paper is held up to the light

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